Why Lawyer-Turned-Hairstylist, Jody Ogidigben Launched A Natural Hair Brand

Every black woman who has transitioned from relaxed to natural hair knows how bittersweet the experience can be – you become obsessed with your newly discovered hair texture but struggle to figure out how to properly take care of it.

(Source: GIPHY)

In a bid to make the transition journey a bit easier for Nigerian women (and men), lawyer-turned-hairstylist Jody Ogidigben, who transitioned 4 years ago, created a natural hair brand called Jody's Curl Box.

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The brand has a range of 6 products including a cleansing and hydrating shampoo, a daily growth leave-in moisturizer, a herbal growth elixir, a 2-in-1 protein and hydrating deep conditioner, a daily spritz with rosewater and a beard growth butter for men.

Jody Ogidigben (Photo: Jody's Curl Box)

Calling natural hair her "9 to 9 job", Jody doesn't only focus on her hair brand, she also works as a hairstylist (specifically for natural hair) – and going by the stunning looks on her Instagram page, she's pretty damn great at it.

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Speaking with Konbini about what inspired her to start the company and what makes it special, Jody said:

"I decided to create Jody's Curl Box because I realized there was a real problem. Nigerian women could not/can not figure out how to handle and grow their natural hair."

What makes it special is the handwhipped nature. I have over 25 unique oils in each blend. Each oil designed to fill a need you hair has."

You can learn more about the brand on their Instagram.

(Photo: Jody's Curl Box)

By Nescafé, published on 23/10/2017

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