WAFFLESNCREAM's Latest Collection Explores Lagos' Watersport Scene
With every new fashion season comes new collections, and this is not limited to only high fashion.
Naturally, the collection was inspired by Lagos life, keeping in theme with the brand's ethos to deliver a rooted cultural experience to Nigerians.
This new collection features their signature inscribed t-shirts, classic bowling shirts in ankara and adire print and ankara trousers.
"We chose to shoot at Tarkwa Bay because there is a growing number of youth adopting extreme sports other than skateboarding. The editorial sheds a small light on that scene as it is in need of development.
Many of the supplies the local skateboarding and surf scenes receive come through friends who travel internationally, and these supplies aren't steady. There is a need for more local partnerships to form in order to develop extreme sports as a whole in West Africa."
WAFFLESNCREAM overall is a lifestyle brand with a community of skateboarders, riders, graffiti artists, photographers and other creatives who come together to celebrate these typically overlooked subcultures.
Their big picture is to build skate parks all around Nigeria and West Africa and to develop a scene that serves the skatepark and skaters.
By Damilola Animashaun, published on 20/09/2017