Nigeria's World Cup Kit Has Become The Style Staple Of The Summer
As excitement is building up for the upcoming World Cup, Nigeria's kit seems to be the biggest talking point leading up to the tournament.
Since Nike unveiled the energetic collection for the Nigeria Football Federation, it has caught the attention of people from all over the world, as it exudes the pomp and swagger that it takes to be a Nigerian.
The entire collection, "For Naija" features a tracksuit, jackets, training apparel, jumpers, jerseys, bucket hats, belt bags, footwear and more. Beyond the standout aesthetics, the world cup kit also reflects a change of perspective and transcends the simple concept of sports kit, to the point where it has become a fashion staple.
Since it's release, style influencers have taken to Instagram to show how they have worn their jerseys, and consequently made the kit a point of convergence for fashion and football. Apart from the jersey itself, everything else in the collection is an ode to streetwear, with a clear Nigerian influence, as seen in the tracksuit that mimics an ankara pattern. Bucket hats and belt bags are also in right now, therefore you don't even need to be a football supporter to want one of those!
Nike did well to consult actual Nigerians during their design process in order to capture the spirit of Nigerians, and they got it exactly right. By cleverly using global cultural influencers such as Skepta, Not3s, Wizkid, Julie Adenuga and more for campaigns in the run-up, the world cup kit was highly anticipated, which explains why it sold out in mere minutes.
We are certain that this hype surrounding the jersey has increased support for Nigeria's performance in the World Cup, and even if we don't manage to bring it home, the high spirits surrounding it is unmatched, and that's a win in itself for Nigeria!
Check out some of the ways people have worn their Nigerian World Cup kit right here:
By Damilola Animashaun, published on 04/06/2018