Photo: Nike)

Nigeria's World Cup Kit Nominated For 'Design Of The Year' Award

The Super Eagles' super wavy World Cup kit caused quite a stir on social media from the moment it was unveiled by Nike.

The vibrant collection was the perfect choice for the tournament, even becoming a style staple upon its release. Now, it's been named as one of the 87 nominees for the 2018 London Design Museum's 'Beazley Design of the Year' award.

(Photo: Nike)

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The Super Eagles were dubbed "football fashionistas" following their performance during the World Cup, and even though they didn't win, they sure looked great. Nike did well to consult actual Nigerians during their design process, in order to capture the spirit of Nigeria, and they nailed it.

The 'Beazley Design of the Year' award seeks to reveal and reward the most innovative designs of the past year. Nigeria's World Cup kit has been shortlisted in the fashion category, alongside Christopher Bailey’s Burberry Rainbow Check and the costumes from Black Panther.

Other notable nominations at the Beazley awards include Rihanna's beloved Fenty beauty range in the product section; Gucci for their Hallucination campaign in the digital category; and SpaceX's Falcon Heavy rocket in the travel category.

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Given the hype surrounding the kit, and the fact that people from around the world actually bought the jerseys as a fashion statement, we wouldn't be shocked to see it win this award. It could, in a small way, make up for Nigeria's painful World Cup loss.

By Damilola Animashaun, published on 13/09/2018

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