Joycee Awosika Is Promoting Our Agricultural Sector With Her Skin Care Brand
In 2011, Joycee Awosika, who had lived in the U.S. all her life, finally visited Nigeria for the first time; it was this visit that changed the course of her life.
A couple months after the visit, Joycee quit her job at a Fortune 100 power company, left her family and moved to Nigeria to launch her luxury all-natural skin care brand for men and women, Oríkí.
You in the mirror, after using all-natural products on your skin:
Oríkí has a range of skin care products – from moisturizers to shaving oils – with ingredients solely sourced in Africa and final products made entirely in Nigeria. In their flagship store located in Lagos, they also have a luxury spa and a men’s’ grooming parlour.
Speaking with the Tony Elumelu Foundation about how her visit fuelled her to start her company, Joycee said:
"I couldn’t help being impacted by the evident abundance of human and natural resources. Nigeria is a colossal gold mine that has been largely untapped and I felt a connection to the potential that could be explored.
Beauty manufacturers and corporations around the world exploit the natural ingredients grown in Nigeria and other African nations yet there are very few proudly indigenous brands that compete globally."
At the core of Joycee's business is a passion to give back to her community. With the Oríkí Foundation, she is promoting and supporting the people within the indigenous industry where her ingredients come from – especially the rural farmers who grow them.
By Nescafé, published on 28/07/2017