Unicef's 'Lost Child' Experiment Reveals A Sad Truth About Society's Prejudices

As part of its #FightUnfair campaign, Unicef carried out a hidden camera experiment to determine one question: how willing is the public to help out a lost child? And, as it turns out, the answer very much depends on what the child in question is wearing.

The shocking video, filmed in the Georgian capital Tbilissi, first shows a well-dressed 6-year-old called Anano standing alone in the street. As you would expect, passers-by quickly approach her to make sure she is safe; with hair neatly combed and sporting a nice coat and dress, the little girl has no problem attracting concerned attention.

However, the public's attitude takes a drastic turn just moments later when Anano is given a makeover to look like a street child. Unfortunately, the average joe is not such a good samaritan when it comes to helping out the homeless.

The experiment is then carried out in a restaurant with the same results: while the smartly dressed girl is fawned over, the shabby-looking kid is shunned to the extent that she runs out crying.

The campaign forces us to consider how we react to poverty in our daily lives and pushes us to reconsider prejudices we might not even realise we have.

On June 28, the body published its State of the World's Children report whose predictions were nothing less than alarming: by the year 2030, it estimates that 69 million children under the age of 5 will die avoidable deaths, 167 million children will be living in poverty and 750 million girls will become child brides.

You can make a donation to support the work of Unicef right here.

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By Jeanne Pouget, published on 30/06/2016