In Japan, Kit Kat Will Be Replacing Its Plastic Packaging With Origami
The measure will have a bigger impact than you might think...
After announcing its intention to use only recyclable or reusable plastic by 2025, Nestlé has just unveiled an initial measure it'll be implementing. In Japan, Kit Kat chocolate bars will no longer be wrapped in plastic but in origami paper.
Each packet will come with a pattern and a guide to transforming the waste from your snack into a small 3D figure.
At first sight it doesn't look like it's going to change the world, but the measure could have a huge impact. As Fast Company explains, this strategic (and headline-grabbing) move will reduce the brand's total annual plastic consumption by no less than 380 tons.
Article translated by: Eleanor Staniforth
By Club Sandwich, published on 20/09/2019