Texts From Your Dealer, If They Worked In Advertising
Creative advertising agency Class A Marketing have worked on some advertising advise for some dealers.
'Texts From A Dealer', a project which works advertising knowledge into promotional texts from drug dealers around London. The guy behind the project is Georgi Georgiev, a London based art director who came out of London's prestigious Central Saint Martins, and moved on to work at places like Grey, and Saatchi & Saatchi before going freelance. The project began in a kitchen at a party, where Georgiev heard friends laughing at a text from a drug dealer, from there, he decided to analyse, and offer educational examples of advertising techniques that dealers could use themselves.
Georgiev has worked in advertising and graphic design for years, and decided now was the time to offer the dealers of London some advertising advice. Using material from the shotta_texts_ldn Instagram account, Georgiev worked to analyse the advertising devices that have been used in some of the best texts from dealers in the capital.
Whilst Georgiev doesn’t condone drugs, or drug use in anyway, he posted on the Class A Website, “I find great creative joy in investigating such a social taboo and acknowledging its existence”. Whilst the project does work in taking the apart the soliciting of drugs, or the overall culture of drug taking, the simple reasoning behind the project is that its just for fun.
Alongside raising awareness of the humor some drug dealers choose to show in their texts, Class A Marketing is selling t-shirts with some of the messages printed on them, and all the proceeds go towards Blenheim Charity, which works with recovering substance abusers.
By Toby Roddham, publish on 26/05/2016