Rey and Finn were the stars of the latest Star Wars instalment. (Photo: Disney/ Lucasfilm)
Men's Rights Activists Claim They Have Defeated Star Wars' Feminist Agenda
You may recall back when Mad Max: Fury Road was out at the cinema that a select group of male keyboard warriors, referring to themselves as Men's Rights Activists (MRA) claimed that the legacy of the road warrior had been poisoned by 'feminist propaganda'. This was mostly due to the fact that Max didn't say all that much and travelled with a badass called Furiosa, played by Charlize Theron.
Now the MRA have declared a victory after their boycott of the latest Star Wars movie, The Force Awakens reportedly cost the film $4.2 million dollars due to their efforts. They're reasons behind boycotting a movie which ostensibly has characters that appeal to a wide audience, yes that includes women? That women are in fact over represented in the film and that there's no way a girl could be a Jedi...
While many sources including Forbes disagree with the MRA's maths when it comes to estimating how much financial damage their boycott could have inflicted, the group claim that they worked out the number after extrapolating the results of an informal poll taken by 565 people on their site, The Return of the Kings roughly estimated monthly users, multiplied by average ticket price.
Obviously what the MRA is forgetting is that even if they did manage to convince that many short-sighted people to miss one of the most greatly anticipated movies of 2015, $4.2 million dollars is just a drop in the ocean for the franchise which has already become the fastest movie to make a billion dollars.
Despite the MRA's fixation with the over representation of women in the new Star Wars movie, it would seem that main protagonist Rey is actually been missing from the toy market. Many of the new characters have received figurines and toys however, Rey didn't even make it onto the Star Wars monopoly board.
While there's no doubt that The Force Awakens will become a favourite for many Star Wars fans, it looks like the MRA are doomed to watch one-dimensional male-driven action movies for eternity...
By Kate Lismore, published on 05/01/2016