See The First Images Of The Supreme x Louis Vuitton Collab
After weeks of speculation, the two brands have revealed the fruits of their union. It's official: Supreme is now rolling with the big league. The skater brand from New York, founded in 1994 by James Jebbia, has now launched itself into the higher spheres of the fashion industry. After several, mostly sportswear collaborations (Nike, North Face, Stone Island...), the box logo brand is now rubbing shoulders with Louis Vuitton, one of the most reputable luxury fashion labels in the world.
The rumours have been flying around for weeks. They started the day that Kim Jones, artistic director at Louis Vuitton, Instagrammed a pic of the Supreme "Whatever" sticker on LV merch, sparking hysteria and confusion in loyal followers of the American label.
This morning (January 19), Kim Jones finally put the doubts to rest. In an interview for WWD, the artistic director confirmed the collaboration, and told of his personal, intimate connection with Supreme.
"You can’t have the conversation of New York men’s wear without Supreme right now, because it’s such a massive global phenomenon,” said Jones, who has known the brand founded by James Jebbia since it was launched in the Nineties.
“I used to work when I was at college unpacking boxes of Supreme at a company in London that distributed it when it was just starting out, so it’s something I’ve known all along in my life. I just feel that the strength of their graphic versus the strength of the Louis Vuitton graphic, and that kind of Pop Art feeling — it works together perfectly."
The Supreme x Louis Vuitton collaboration will be revealed in the house of Vuitton's autumn-winter 2017 collection, which can be watched here live on air from 2.30pm from Paris Fashion Week. But images from behind the scenes of the show have already been leaked on Instagram, revealing several of the collection's pieces already.
Amongst them you'll find: baseball caps and trainers of all colours; leather slippers and moccasins; baseballs bats and watches; or even the classic LV large suitcase covered in the brand's monogram, which has been a staple of the French fashion house since the beginning. And of course, accessories which reinforce the strength of this holy matrimony.
By Naomi Clément, published on 19/01/2017