Zara Releases 'Love Your Curves' Ad Campaign, Features Skinny Models In It

The Spanish fashion brand Zara is telling its customers to "love their curves" in a new advertisement promoting its denim range.

So far so good, but the snag though is that the models in the poster look like they would never wear more than size 4 anyway: the whole thing looks pretty hypocritical, it must be said.


(Photo: Twitter)

This poster had been on display in several stores since the beginning of February when a tweet by Irish radio host, Muireann O'Connell, on 28 February, spotted the problem:

By not choosing women with an average body size, the design studio clearly didn’t have the actual customers in mind. Muireann O'Connell’s post was shared more than 12,000 times and loved more than 24,000 times on Twitter. People were pretty quick to react:

It is a well-deserved case of a poorly thought-of ad campaign, to which Zara has yet to reply.

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