In sustainable fashion news, London designer Tze Ching Yeung had the brilliant idea of creating a children's clothing line that grows along with your kids. The project was inspired by her twins, Jake and Maya, eight years ago.
As a mother herself, Tze Ching Yeung saw how quickly her children were outgrowing their wardrobes. This leads parents to spend a considerable amount of money trying to keep up, not to mention lots of time wasted in stores and the wastefulness of having to buy new clothes that will barely be worn.
Sustainable, ethical and non-binary clothing
Jake + Maya (Kids) remedies all these problems with their "slow fashion" collection called "Metamorphosis." The system is simple: the belts and sleeves are adjustable and many items come with an extension pack making it possible to customize the clothing as time goes by.
And it works with all kinds of pieces from t-shirts to pants and coats. The adjustable clothing is available at a reasonable price, usually between 28 and 75 dollars per item, so it's not any more expensive than typical children's clothing.
The collection also uses zero-waste techniques, promising that only 0 to 1% of materials are thrown away in the production process. Additionally, the patterns and styles are designed to be worn by both boys and girls, and there are no age limits:
"Each child's size is different, so shopping by age doesn't make sense to us and each child's taste is also different, so gender stereo-typical designs also doesn't make sense to us.
That’s why we have made our prints gender neutral and abandoned age-sizing for a simple S, M, L in each garment."
For now, the project is still at the Kickstarter phase, and there are 22 more days left to back the project. Here's hoping it will be fully funded and that Jake + Maya (Kids) will inspire future generations to create more ethical and sustainable clothing lines.
Learn more about Tze Ching Yeung's work in this video.