Stop everything! After decades of research, at a team of scientists at Swiss chocolate company Barry Callebaut have finally cracked the code and invented a totally new type of chocolate. The new concoction's called Ruby, and it's naturally pink!
This is the first new type of chocolate since the introduction of white chocolate in the 1930s. According to a press release issued by the company, Ruby has no berries, berry flavor, nor color added.
It gets its distinctive hue directly from the Ruby cocoa bean that Barry Callebaut unlocked while studying cocoa beans from Ivory Coast, Ecuador and Brazil, which is naturally reddish. As for the actual flavor:
"Ruby chocolate is the fourth type of chocolate and is an intense sensorial delight. A tension between berry-fruitiness and luscious smoothness."
Ruby chocolate was unveiled at an exclusive launch event in Shanghai, China on September 5th. In an interview with Bloomberg, the CEO of the company said the new chocolate is somewhat targeted to millennials, claiming the products' indulging and flashy aesthetics, mixed with the authenticity of chocolate "has a nice balance that speaks a lot to millennials."
So, basically what this means is you should get ready to see a whole lot of it in your Instagram feed. Pricing and purchase locations are yet to be revealed.