Patagonia Launched An 'Online Thrift Store' To Curb Textile Waste

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We all need clothes, that's a no brainer. But do we really need as many clothes? The U.S. clothing industry is now a multi-billion dollar business with an average American family spending $1,700 on clothes each year. That might not seem like a lot if you just bought a $90 sweater or $150 boots, but the truth of the matter is a big portion of our apparel is not bought out of necessity, rather simple indulgence.

Instead of carefully planning our outfits and buying long-lasting, quality things that don't go out of style, we cram out closets with crap that looks and feels outdated in a couple of months. Then we either toss these things or hoard them hoping one day leg warmers will make a smashing return... 

Needless to say, both of these options are terrible for the environment. Recognizing this issue, popular outdoor clothing brand Patagonia has officially launched Worn Wear – a platform to sell and buy used Patagonia clothing.

The premise is simple: have a piece of Patagonia clothing you no longer wear – trade it in for some store credit; want to buy something from Patagonia but can't afford it – browse used items on Worn Wear that have been cleaned and fixed by the company's staff.

"Worn Wear is an online store for used Patagonia clothing – helping clothes that sit idle in closets make their way back into the field, instead of the landfills."

The items you can buy on Worn Wear come both from individuals and Patagonia's own distribution centers if they have been unsold or have a "cosmetic flaw."

Patagonia's main goal with Worn Wear is to extend the life cycle of their products. As PSFK points out, the company has been hosting Worn Wear popups for years now, offering customers exchange or repair of their old garments. But now they've taken it a step further by digitizing the process. Visit the Worn Wear website to learn more.

Positioning itself as a "sustainable clothing company," time and time again Patagonia has put its money where its mouth is, like when it donated 100% of its Black Friday sales to saving the planet or literally threatened Donald Trump with a lawsuit if he cuts national park budget.

(Photo: Worn Wear)