"Be a piece of shit" might not be the most inviting of slogans, but it works just fine for Hipster Bullshit, an online retailer selling tongue-in-cheek apparel designed for, by and about the sad, lost generation known as millennials.
Emblazoned with self-deprecating catchphrases like "Gentri🔥" [gentrifier], "Daddy's Amex," "Make America on fleek again" and "Give me your fuckbois, your slay queens, your low key savages yearning to be thicc," the colorful t-shirts and crewnecks are like salt on the wound to everyone under 35 years.
Talking to Bushwick Daily, Hipster Bullshit founder Zach Katz said his business has been thriving among New York hipsters. His mission is to expand the reach and bring "people all over the developed world," aka East Bushwick to West Bushwick, "extremely cool bullshit that will get them super laid." Describing what his company is all about, Katz said:
"Super chill apparel for the modern millennial avocado-toast-eating converted-loft-living $7-cortado-sipping LCD-Soundsystem-liking yuppie hipster seeking to fill the horrible void of existence by buying a bunch of cool-ass bullshit to parade around gentrified neighborhoods all over the Western world (and occasionally Thailand)."
So whether you're looking to brag about living in a gentrified neighborhood (warning: not something to brag about) or express solidarity with other self-conscious hipster brothers and sisters and commiserate over brunch, check out Hipster Bullshit's website and Instagram. The pieces range from $15 to $35 a piece.