Speaking at the London College of Fashion on Wednesday 11 October, Gucci president Marco Bizzarri has promised to eliminate fur from the brand's future collections. From next fashion season, meaning Spring-Summer 2018, the high-end label will be entirely fur-free for the first time ever.
In a statement to the US Humane Society, quoted by Vogue, Bizzarri said:
"Being socially responsible is one of Gucci’s core values, and we will continue to strive to do better for the environment and animals."
While the brand admits to being a little late to the game, it hopes the move will inspire "innovation and raise awareness," ultimately "changing the luxury fashion industry for the better."
Marco Bizzarri has also assured that any remaining Gucci furs will be sold at auction and that the proceeds will be donated in their entirety to animal protection agencies the Humane Society International and LAV. With the move, Gucci follows in the footsteps of zero-fur labels like Stella McCartney, Tommy Hilfiger, Giorgio Armani and Ralph Lauren.