To celebrate Polaroid's 80th anniversary, the iconic camera company has offered up a brand new (but retro) instant camera set to delight fans of the analog film. Called the OneStep 2, the camera is the first in a new line aiming to ride the nostalgia wave back to some of the brand's most iconic models.
As Polaroid Originals CEO Oskar Smolokowski notes, there has already been a "revival of analog" in recent years, hence the firm's decision to revive its original camera. Released almost 40 years ago, the OneStep played a big part in democratizing the Polaroid camera.
The biggest change to the model this time around is the camera's shape which favors a lighter, more practical form while retaining all the most obvious design features of its predecessor (including that big red button).
Weighing in at just 460 gm, the camera comes in a black and white or colored version, has a fixed-focus 106 mm lens, a timer and integrated flash.
Staying true to its original model, the camera won't have any fancy frills like an image stabilizer or a social media connection. Almost 100% old school, the only modern adaptation is that its AA batteries have been swapped for a USB connection.
For its new line of instant cameras, Polaroid Originals is set to cover all bases with black and white, color and limited edition models.
The OneStep 2 is available for pre-order via Polaroid Originals site for $99. A new roll of film for Polaroid Originals is also available for around $15-$19. Deliveries are scheduled for October 16, 2017.