The Black Eyed Peas are well and truly back, and the latest video clip for "Get It" is here to prove it. Directed by Ben Mor, the video depicts, in a long take, a road blocked by a police security cordon, which reads: "Freedom is not free." Men and women of all origins suffer police violence under the eyes of a Trump imitator, safe in his car. Some are killed by a bullet in the back or suffocated by the security forces, in a reference to the numerous tragedies which the United States continues to mourn.
After an absence of almost ten years — since the last album The Beginning in 2010 —, the group seems to have adopted a decidedly political stance. Just like the video clip for "Get It", "Street Livin'" and "RING THE ALARM pt.1, pt.2, pt.3", the two tracks which preceded it, also questioned the discrimination and social injustice faced by ethnic minorities in the United States. These political concerns are far from recent, as Will.i.am explains on the website Genius, with regard to the single "RING THE ALARM pt.1, pt.2, pt.3":
"So ‘Ring the Alarm,’ we wrote in 2014, ‘13? It was after all the police shootings and Ferguson and then, you know, figuring out the rhyme and reason to why that happened, so every time there’s a police shooting, it just so happens to be around an area where the funding of education is low. You didn’t see a police shooting of an unarmed black man in Brentwood (a posh area of Los Angeles)."
With this comeback, the group, of which Fergie is no longer a member, has chosen a more hip-hop, somber sound. For their three latest tracks, the trio has swapped catchy pop choruses and dance productions for a more austere rap and minimalist production.
The Black Eyed Peas recently announced their latest tour, The Masters of The Sun Tour, scheduled for fall 2018.