Just like the Romans once ruled large territories around the Mediterranean Sea and gave birth to many great achievements in culture and arts, Spotify's RapCaviar playlist is cradling hip-hop industry's giants. This analogy, although far-fetched upon first look, really comes together given Spotify's latest marketing stunt – the RapCaviar Pantheon.
After successfully launching many careers – names like Lil Uzi Vert, Rae Sremmurd and Migos should ring a bell – RapCaviar has become a coveted spot for up-and-coming musicians who want to make it big in this game.
To celebrate its status, the platform has rolled out RapCaviar Pantheon – a colossal project that pays tribute to this year's hottest acts by immortalizing them in actual Roman-inspired life-size stone statues. The first ones to be inducted are SZA, Metro Boomin and 21 Savage. According to Tuma Basa, the Global Head of Hip-Hop at Spotify:
"Pantheon is our way of non-verbally communicating the breakthrough artists of 2017.
We’re treating our artists with the importance that Ancient Rome treated its gods. Metro, SZA and 21 all proved this year that they’re here to stay. Their music is forever so why not immortalize their likeness? Greco-Roman Respect Style!"
The statues were created in partnership with communication and arts company SpecialGuest as well as Neoset Designs whose robotic arms actually carved the sculptures. As SpecialGuest explain, they've used 133 cameras to capture the artists' "form and shape" and transformed that "data to create high definition 3D models."
"Once we established the form, we engraved symbols that were unique to each artist, serving as clues for dedicated fans and viewers. When the models were complete, three programmed robotic arms milled the sculptures."
After 15 days of work, the statues were completed and fulfilled the concept of RapCaviar Pantheon by going on display at the Brooklyn Museum. To those who weren't lucky enough to visit, here are some photos and a no-less awe-inspiring video about the project voiced by Pharrell Williams.