A week ago, N.E.R.D dropped the second extract from their upcoming album No_One Ever Really Dies. Entitled "1000," it featured rapper Future and followed another prestigious collaboration, "Lemon," with none other than Rihanna. Pharrell Williams' gang is now unveiling the unapologetically political video that goes with "1000" directed by Todd Tourso and Scott Cudmore.
The charged-up, high-energy beat is no longer here only to get your ass on the dancefloor: it also carries a more engaging message. After a statement at the beginning saying that neither the band nor Columbia Records are endorsing violence, the video fades to a succession of footage showing recent confrontations between Trump supporters and detractors.
Pharell's protegee Mette Towley then appears and start a powerful, combative choreography rhythmed by shots of activists and by Mike Tyson's speech about self-confidence and personal growth.
No_One Ever Really Dies will be out on December 15.