Coming out with one of the most anticipated music albums of the year, N.E.R.D have made their return after a seven-year hiatus. The band, composed of Pharrell Williams, Chad Hugo and Shay Haley, has already shared tracks featuring Rihanna and Future, but the truly awaited collab was still under wraps – until now!
"Don't Don't Do It!" is the latest track shared by N.E.R.D and it features none other than hip-hop giants Kendrick Lamar and Frank Ocean.
According to Williams, the track echoes the tragic death of Keith Lamont Scott, a 43-year-old African-American who was killed by police officer Brentley Vinson in 2016. He said in an interview with Beats1:
"I was watching the news. This gentleman by the name of Keith Scott was waiting for his child to get off the school bus. The authorities were looking for someone. For some reason they encountered each other.
His wife is standing, trying to get him, she’s filming the entire thing on her camera phone. She knows, you can tell in her voice she sees what’s going to happen and she’s saying, 'Don’t do it. Don’t don’t do it. Don’t do it, Keith. Don’t, don’t do it.'
And of course you know how that turned out. He was killed. When you do what the authorities ask you to do, I wonder before you die if your conscience asks you or suggests to you 'Don’t do it, don’t do it.' And that’s where the song came from. Who better to enlist to help communication that emotion than Kendrick Lamar?”
No_One Ever Really Dies is scheduled to be released on Friday, December 15.