When Maryland-born rapper Logic performed the now hit track "1-800-273-8255" at the MTV Video Music Awards back in August of 2017, audiences were stunned. The moving performance was accompanied by Alessia Cara, Khalid and a choir that brought the song – which revolves around the topics of depression and suicide – to America's doorstep in a masterfully beautiful way.
The day following that performance, the National Suicide Prevention Lifeline Director of Communications Frances Gonzalez reported that the NSPL experienced a 50% surge in the number of calls to their hotline. Over the following three weeks, calls to the hotline increased consistently by 27% while visits to the organization's website increased from 300,000 to 400,000 over the following months.
Just recently, during the 60th annual Grammy Awards, Logic, Alessia Cara and Khalid took to the stage once more to deliver the profoundly impactful song. Sans choir, but fully equipped with the same mood-shifting energy, the trio once again caused an impact.
Following January's Grammy performance of "1-800-273-8255" – which borrows its name from the actual number of the NSPL – calls to the suicide prevention hotline tripled during the two hours after the performance. The nationally-accessible non-profit line, which has been in operation 24/7 365 days a year since December 2004 – connects callers to a network of centers offering free and confidential emotional support for people in suicidal and emotional distress.
“Logic’s performance during the 2018 Grammys was an incredible moment in suicide prevention,” Gonzalez told CNN. “By sharing a message of hope and taking the stage with individuals who have been personally affected by suicide, Logic demonstrated on a global scale that healing is happening every day for people in crisis, and that there is help available." You can watch both impactful performances above and below.