Streaming platform Spotify recently created a special musical atlas analyzing the most listened to artists in each city around the world in the aim of localizing trends from a base point of a thousand listens.
While it's interesting to see how tastes change according to town – for example, with Meek Mill coming on top in Philadelphia – the most fascinating discovery comes when you look at it globally.
According to the atlas' results, hip-hop is currently the most streamed genre on the platform around the globe, regardless of linguistic or geographical criteria.
Of course, the data used comes solely from Spotify but as one of the world's most used streaming platforms, it's a good indicator of trends. The results are also backed up by Nielsen Music's annual midyear report of listening habits.
According to its findings, R'n'B and hip-hop have overtaken rock to become the most listened to musical genre in the US. While there's not a huge gap between the genres, it's important to note that this is the first time this has ever happened.
The report states that R'n'B and hip-hop now represent around 25.1% of music consumption stateside, while rock remains fixed at 23%. As Forbes explains, the former is expected to advance even further over the latter in the next few years.
The progression of R'n'B and hip-hop in the U.S. can be explained in part by the expansion of streaming services. Both genres are mainly favored by younger, more technologically able generations compared to rock, which boasts an older following of people who are more likely to still buy CDs or vinyls.
As it goes, Forbes also points out that in terms of hard sales, rock is still way ahead of the rest, representing around 40% of all U.S. album sales. Nonetheless, with album sales continuing to fall, this is perhaps not an ideal indicator.
In the past artists like Drake have broken boundaries by becoming the most-played artist in Spotify history. Kendrick Lamar's latest album, DAMN. is considered to be the biggest album in the U.S. at the moment.
After rock and pop monopolizing the charts for years, it's refreshing to see a new musical style take the lead.