A$AP Rocky Is Selling 'Gingerbread Mob Cookie Kits' For Charity

So, A$AP Rocky has launched a seasonal home-baking kit which aims to show fans how to make gingerbread men this Christmas. In an online post unveiling this child-friendly "cookie kit" – proceeds of which will be donated to a drug abuse awareness charity – the Harlem rapper said: "Happy Holidays from the Mob."

Gingerbread Mob Cookie Kit (Image: It'Sugar/AWGE/Dior)

Released in partnership with IT'SUGAR, the Gingerbread Mob Cookie Kit comes with everything you need to "make your very own crew of A$AP homies," the company website explains:

"Tis the season to get baked with your homies!"

It includes an eight-ounce bag of gingerbread cookie mix, a person-shaped mould, three icing pens (red, brown and yellow) and an ounce of candy beads – making around 8 to 10 cookies. And 100% of the proceeds will be donated to the Always Strive and Prosper Foundation, which Rocky and the A$AP Mob set up in honor of A$AP Yams, who died in January 2015.

The purpose of the charity is to raise awareness around drug abuse and to prevent and "minimise the impact of addiction within our communities." As the Instagram states, the ASAP Foundation seeks to provide young people with "realistic education about substance use and abuse."

The A$AP Mob dropped their second album, Cozy Tapes Vol. 2, in August. Rocky, however, has spent most of the year as a collaborator on tracks with musicians including Lana Del Rey, Cardi B, Maroon 5 and Tyler, the Creator.

Writer and photographer from South London, UK. If you want to get in touch please email me at: matthew.kirby@konbini.com