A few months ago, Wizkid launched his merchandise line, Starboy, which we said holds a lot of cultural significance. The line's capsule collection was launched at a pop-up in London, and also over the weekend in New York.
After launching around the globe, the pieces from the capsule collection are now finally available for purchase in Lagos at XII Glover, an exciting new concept store.
Stocking Wizkid's Starboy merch is in perfect keeping with the store's ethos of positioning Nigerians as creators rather than consumers. Being the only place that carries it in the country also increases the store's credibility.
We're very proud to be experiencing this paradigm shift, as it shows that instead of relying on outsiders to create cultures for us, we're doing it for ourselves. Like we said before, we call on more artists and cultural influencers to follow Wizkid's lead and take this more seriously.
We hope more artists make merchandise in the future, 'cause we will definitely rock them very proudly! Pieces from Wizkid's collection are available at 12, Glover Street, Lagos. Go get yours before they all run out!!