At the start of the year, Kim Jones resigned as men's artistic director at Louis Vuitton to join Christian Dior. Today, two months on from the announcement that shook the fashion world, the luxury label has finally revealed that Ghanaian-American, Virgil Abloh will now be stepping into the role. As New York Times reports, Abloh is the brand's first African American artistic director and one of just two designers of colour to hold such a high-profile position at a major fashion house.
Trained architect, DJ and Kanye West creative collaborator, the 37-year-old earned a name for himself in the world of fashion with his luxe streetwear company, Off-White. A first-generation Ghanaian-American who grew up in Illinois, Abloh describes the role as "kind of the ultimate collaboration."
"I feel elated", he told the New York Times, adding:
"This opportunity to think through what the next chapter of design and luxury will mean at a brand that represents the pinnacle of luxury was always a goal in my wildest dreams. And to show a younger generation that there is no one way anyone in this kind of position has to look is a fantastically modern spirit in which to start."
Known for his work with major sportswear brands, Virgil Abloh created enormous hype last year when he redesigned ten iconic Nike shoes. As he notes, his plan now is to make "luxury relatable across generations", which aligns with Louis Vuitton's plans to target a younger audience. As a reminder, the brand already merged streetwear with high-end when it joined forces with Supreme back in 2016.