On a yearly basis, no fewer than 800,000 women around the world lose their lives to breast and cervical cancer – and 90 percent of these deaths occur in developing countries like Nigeria, because of late-stage detection.
This fact, paired with the loss of people she loved to breast and cervical cancer, led Orode Uduaghan to launch Pink Pearl Foundation (PPF) a decade ago.
PPF is a charity organization that's dedicated to providing high-quality breast and cervical cancer screenings, as well as diagnostic services for Nigerian women – particularly those who are disadvantaged.
PPF aims to reduce the spread of breast and cervical cancer in Nigeria by creating awareness for it in educative, informative and engaging ways – with everything from outreaches to cycling events.
Speaking with Guardian Woman about why she started the foundation, Orode said:
"It started as a medium to give back to the community that was then ignorant about breast and cervical cancer and paid little or no attention to it."
About why she focused on breast and cervical cancer, she continued:
"I had lost an aunt at the time and realized the awareness was really low. Along the line, I lost my grandmother and another aunt to cancer.
This made me even more determined to try and find a solution to cancer in Nigeria."
You can learn more about the foundation right here.