Lagos Fashion Week's Fashion Focus is a programme dedicated to uplifting young fashion designers beyond their own personal means, through business and creativity workshops, as well as mentorship and support.
In January 2017, Samuel Noon was introduced as one of the Fashion Focus five finalists, an acclamation that has set the brand on an upward spiral since.
Spearheaded by the fashion savvy Ntokoku Obinna Samuel, Samuel Noon has evolved from a typical tailoring boutique into a bold and daring womenswear brand, coveted by any woman looking to make a standout appearance.
With statement ruffles, ostentatious cuts and contrast colour palettes, Samuel Noon's designs attract all eyes towards his elegantly sewn bespoke attires.
As well as tailoring garments for brides and bridal trains, Samuel Noon, boasts clients who stun on the red-carpet, from movie premieres in Lagos to award shows in London.
A favourite of Seyi Shay's, Samuel Moon has been worn by the likes of Chimamanda Ngozi Adichie, Bolanle Olukanni, Kate Henshaw, and other public figures who never fail to recognise and promote hard-working designers breaking through our shores.
Take a look at Samuel Noon's stunning pieces on their instagram here.