On the 10th of May, singer-turned-entrepreneur, Rihanna made history, becoming the first woman to launch an original brand at the LVMH luxury goods collective, which is home to brands such as Givenchy, Dior, Louis Vuitton, and now Fenty Maison.
While the brand debuted in Paris on Friday, the online global launch is still to come. To prepare us for the latest episode of Rihanna's world domination, Fenty has been releasing a steady flow of sartorial images, shot by the talented Nigerian photographer, Ruth Ossai.
Speaking with The New York Times, who first aired the news of Rihanna's latest business exploit, the LVMH chairman, Bernard Arnault said "to support Rihanna to start up the Fenty Maison, we have built a talented and multicultural team..." of which Ruth Ossai seems to be a member.
Ruth Ossai has an incredibly unique photography style, comprising of animated backdrops and textured mats for her distinctive sets, which have now appeared on Fenty's Instagram story, as they tease their upcoming campaign.
Last week, Fenty aired behind the scenes footage of another campaign. Using a variety of different scenes for the set design, some of the landscapes behind the Fenty-clad models looked surprisingly familiar, with Lagos and potentially other parts of Nigeria being used for the backdrops.
We are not sure if Ruth Ossai was involved in this shoot, but given the heavy Nigerian influence that radiated through the footage, it would come as no shock if she consulted or even photographed this shoot as well.
Watch the Fenty teaser video below: