It's clear that Nike sees the value in Nigeria's burgeoning creative scene. They started off by designing the Super Eagles' World Cup Kit; moved on to the music scene with their Wizkid collaboration; and have now teamed up with our friends at The NATIVE to created limited edition jerseys
The jersey design is entirely inspired by Nigeria, with the area code (+234) printed on one arm, and The NATIVE logo on the other. The bodice, which is made out of a mixed print of adire-inspired pattern resembling tyre tracks, is inspired by the make-shift goalposts used by kids on the streets of Lagos.
Speaking to Nike about this collab, co-founder & editor-in-chief, Seni Saraki said:
"We wanted to create something that wouldn't look out of place on the field and in the dance. In Nigeria, the football shirt has always been a vital piece in anyone’s wardrobe.
Taking inspiration from adire and the street football culture with the tire marks, we wanted to create a jersey that felt like home."
We all know how jerseys are now a style staple in these parts, thanks to the World Cup Kit. With these collaborations, Nike is providing us with jerseys that actually mean something to Nigerians, while also allowing us to tell our own stories on a global stage.
Congrats to our friends at The NATIVE for this big win, we can't wait to cop ours! The limited edition jersey will be available in Europe and Nigeria, check nike.com/jerseyshop for further details.