We are what we eat, and honestly a lot of us do not want that to be true. Luckily for us, lately, Africa has been catching up to the healthy eating game, so what we now eat is getting increasingly fresher and healthier. The farm-to-table movement is growing catering to a growing appetite for carefully-sourced meals made with fresh, local ingredients.
Foodstock Farmers Market, a startup founded by Omolere Omotayo, in April 2016, is an online marketplace that connects farmers to consumers in Nigeria.
The platform basically serves as a more convenient means to access cheap food products directly from farmers. They claim to beat Mile 12 prices, and Mile 12 (in Oshodi) is Lagos' biggest commercial market for food. Traders there sell food produce in large quantities at very cheap rates.
According to Omotayo, Foodstock, in a bid to foster deeper connections with the local farmers, does not just buy from them, the company also provides the farmers with whatever they need:
"We work with farmers, provide them with seeds etc. and sell their produce and more — actually everything food — to the final consumers."
To get fresh groceries from Foodstock, a user can place an order via their website, phonecall, facebook, BBM, WhatsApp or email; a Foodstock representative then calls to confirm the order before delivery is made. They typically deliver in 1 - 3 days and there's a minimum basket size of N5000, which is fair considering that they have to order directly from farmers and bulk is more profitable.
While they focus on fresh farm produce, the startup's offering also expands to seafood, frozen food, household and industrial food ingredients and groceries.