This Eco-Friendly Paper Works Just Like An "Energy Drink – But For Bees"

Bees are said to be responsible for keeping around 90% of all wild plants in existence, and as a result, their absence may pose a serious threat not only to the economy but human prosperity.

So in a bid to curb the dramatic decline of these important pollinators (due to rising temperatures and habitat loss), Saatchi & Saatchi IS Warsaw have devised a plan – seemingly inspired by those "Red Bull Gives You Wings" adverts.

Bee Saving Paper Card (Photo: Saatchi & Saatchi IS Warsaw / City Bee)

The Polish advertising firm has teamed up with City Bees, a group of British beekeepers who encourage urban communities to house more bees, to launch the first-ever "Bee Saving Paper".

Their biodegradable material, which can be used for a number purposes (cups, picnic plates bags and carpark tickets), works just "like an energy drink for bees," the team writes.

It contains a unique blend of energy-rich glucose, honey plant seeds, and is covered in a water-based ultraviolet paint, which is applied in patterns that are seen by bees as a "meadow full of pollen".

Bee Saving Paper Honey (Photo: Saatchi & Saatchi IS Warsaw / City Bee)

Due to extensive use of pesticides, rapid industrialisation and unprecedented urban development, bees are forced to fly much further afield in search of plants they need, the team explains:

"Long distances exhaust them. As a result, many of them lack the energy to survive, and they end up on the ground, dying."

Their innovative paper hopes to rectify the situation by providing bees with a small "boost of energy" and, as an added bonus, it will also double as a nice household plant.

What the bee leaves behind - after enjoying a rejuvenating beverage - is a seed from one of its favourite plants (Lacy Phacelia).

This seed will "grow and flower," the team promise, "and next season, more bees will benefit from it as they stop on their long journeys."

"We’ve managed to develop what is probably the first paper nature would not only like you to use but maybe even to drop," its senior creators Tomasz Bujok and Anna Gadecka explain.

"We know our innovation won’t solve the worldwide problem of declining bee populations by itself - but we hope we’ll at least make people realise how important bees are to us."

Bee populations, which are estimated to have a global economic value of $185 billion, are unfortunately on the decline, and in Poland, 222 out of 469 species are already on the verge of the extinction.

Bee Saving Paper Pack (Photo: Saatchi & Saatchi IS Warsaw / City Bee)

Writer and photographer from South London, UK. If you want to get in touch please email me at: matthew.kirby@konbini.com