Musicians have long been tastemakers of style and fashion, and it wouldn't come as a shock to see a regular person's style mirroring that of their favourite singer or rapper.
With artists like Beyoncé, Kanye West, Rihanna, A$AP Rocky and more taking active participation in the industry in various ways, the bond between music and fashion is now stronger than ever.
In anticipation of the upcoming Lagos Fashion and Design Week (LFDW), the Nigerian fashion industry seems to finally be delving into the powerful world of fashion and music collaborations.
With support from the Nigerian Export Promotion Council, Selfridges in collaboration with Style House Files debuted a capsule collection by two of Africa's most gifted exports, Davido, and Adebayo Oke-Lawal of Orange Culture, for their Music Matters at Selfridges campaign.
Speaking on the collaboration, Omoyemi Akerele, founder of Style House Files and LFDW said:
"Style House Files as a platform’s strength relies on collaboration as a tool for promoting the work of African designers. Such relationships provide ongoing opportunities for designers within Nigeria, the continent and beyond.
‘Music Matters at Selfridges’, our second collaboration with Selfridges, is one of such collaborations, connecting the dots of an indigenous expression of the fusion between fashion and music to the global shopping audience at Selfridges”
Davido recently collaborated with urban streetwear brand Bearded Genius, with merchandise for his ongoing 30 Billion Tour, and this collaboration with Orange Culture finds him delving even deeper into the fashion scene.
Davido x Orange Culture premiered in Selfridges, London yesterday September 12. The collection was featured easy to wear, stylish t-shirts, tunics and bomber jackets in muted tones that work for one's day-to-day style. These are some of the pieces from the collection: