The wedding industry in Nigeria is worth millions of dollars, and there is definitely a growing niche for wedding fashion here. Weddings are an integral part of Saturdays in Nigeria, and woe betide you if you don't bring your a-game along with you!
Everybody and their mama at Nigerian weddings:
However, even with all of this, there is undoubtedly a gap which has been begging to be filled, and that's why we have Call Her Classic Ltd - a fashion agency which aims to promote the Nigerian Fashion industry with their principal project being the Bridal Fashion Week.
We all did it; threw a pillowcase over our heads and glided through our rooms whilst humming "here comes the bride". The dress of your dreams has probably been a brewing image in your head since you were five years old, and it is truly dreamlike to see it come to life.
The issue there for Nigerians is that we're usually dreaming of foreign brands like Vera Wang, Elie Saab, Ralph and Russo etc and our Nigerian designers are rarely ever taken into account. This is where Bridal Fashion Week comes in, with the aim to shift that narrative back home.
Speaking about their first project, the Call Her Classic team said:
The thriving Nigerian Bridal Fashion industry is currently lacking a platform solely dedicated to promoting it’s talents locally and internationally.
The three-day event aims to promote the Nigerian bridal fashion industry by creating a platform for Nigeria’s finest designers to showcase their work to
local and international brides-to- be, bridal stylists, buyers and other key stakeholders, under one roof in Lagos.
In addition to runway shows, guests at the Bridal Fashion Week will have the opportunity to consult with Nigeria’s leading bridal stylists and shop at the CHC Bridal Boutique – a collection of vendors selling bridal (and wedding) products at the event.
There will be more information released over time, but in the mean time, get excited because it's coming soon!!