Following a health scare four years ago, Nigeria-based Ifeyinwa Ojekwe, decided to become more conscious about what she was putting in (and on) her body, and a year later, AJALI, was born.
AJALI is an all-natural, completely handmade cosmetics brand – from body butters to lip balms – created to promote awareness for a healthy lifestyle.
How you feel once you start using natural products:
Speaking with Konbini about what inspired her to get started, Ifeyinwa said:
"After my health scare in 2012 I decided to eat better, stop relaxing my hair, and pay more attention to my cosmetics.
I started off making moisturisers and scrubs from recipes I found online and soon after that, word-of-mouth kicked in and 3 years later, here we are.
For the name, I knew I wanted it to pay homage to my heritage so I picked an Igbo word ‘ajali’ which means ‘red earth’ or ‘sand’."
AJALI also partners with local farms, handpicking fresh vegetables, fruits and herbs for their raw skincare recipes.