Meet The Blogger Decolonizing Fashion One Traditional Necklace At A Time

Kenyan blogger and fashion consultant, Miss Vavavum, first created the hashtag #OwnYourCulture in a quest to research the origins of Kenyan traditional fashion and style, but the movement has since taken on a life of its own.

To show that traditional jewellery can be just as fashionable as western pieces, each participant of the movement is required to style a traditional piece with modern-day clothes.


With a ton of women around Africa – from South Africa to Tanzania – proudly participating, #OwnYourCulture has morphed into a continental movement. Miss Vavavum, talks about importance of Africans owning their culture on the website:

"Our inherent belief is that as a continent, it's important to set our own style and art agenda based on our own context and history."

You can see more pictures from the OwnYourCulture movement on their Instagram.


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