As one of Africa’s biggest musical exports, it makes sense that Wizkid has been courted by a bunch of huge international brands, like Nike and Moschino. Now, cementing his affiliation with the global fashion industry, the afropop star has signed with Storm Artists, under Storm Model Management.
Storm Model Management has a 30-year history of scouting some of the world's most famous models – from Kate Moss to Naomi Campbell – and they set up Storm Artists in a bid to “maximise and develop creative and commercial opportunities for significant talent outside of the fashion industry."
Last year, Wizkid made a big splash when he made his runway debut at Dolce & Gabbana's SS19 Menswear show, becoming the first African artist to do so. Shortly after, he modelled in the campaign for a Ciroc X Moschino capsule collection, showing his presence in that aspect of the industry.
Additionally, he's teamed up with Nike and Daily Paper for a limited edition jersey and capsule collection, and he launched his own personal merchandise line, Starboy, in promotion for his then-upcoming concert at the O2 in London. Therefore, this deal should come as no shock.
Congrats to Wizkid for bagging yet another win.