Grey has always preached functionality. At the core of their sermon, are phrases like "clothes that are comfortable", "make women feel special while running around" , "what you live your life in", and over the past 6 years, the brand has continued to deliver.
For SS17, the lead designer, Rukky Ladoja, translates her study of Traditional and Modern Queens into a collection of separates that explores in detail the source of every strong woman's strength and softness; her support system.
On Instagram, Grey shares what each look from this collection represents:
"The Seun represents discipline and finesse. Toritse represents a subtle quirky strain unabashedly individual with feet firmly on the ground.
Amena embodies the grey DNA of convention and contradictions; expectedly proper without losing colour or flair... The Omoyemi commands respect.
Firm and regal with a large dose of drama... the Charlie exudes sheer boldness with contrasting prints in shades of black and gold, this Grey woman stands out for all the right reasons."
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