Barack and Michelle Obama have maintained a relatively low profile since leaving office but are now believed to be 'in talks' with Netflix to produce their very own series.
The former president and first lady are said to be in advanced negotiations with the streaming giant to make a show that aims to highlight 'inspirational stories', sources have told the New York Times.
According to the paper, the number of episodes, format and theme are yet to be decided – although a few possible show ideas have been floated.
One potential concept may see Mr Obama back at the centre of conversations on topics that dominated his presidency - health care, climate change, immigration and voting rights - and that continue to divide a polarized American electorate.
Another program could feature Mrs Obama talking about topics like nutrition and healthy eating, issues that she championed during her time in the White House.
The two could also just lend their brand, and their endorsement, to documentaries or fictional programming on Netflix which aligns with their beliefs and values.
"[Mr] and Mrs Obama have always believed in the power of storytelling to inspire," Mr Obama's senior advisor Eric Schultz told the New York Times, "throughout their lives, they have lifted up stories of people whose efforts to make a difference are quietly changing the world for the better."
"As they consider their future personal plans, they continue to explore new ways to help others tell and share their stories."
As the paper explains, Mr Obama has long expressed concerns about how the flow of information - and misinformation - has the power to shape public opinion.
Obama is going to Netflix and Trump is going to North Korea— Debra Messing (@tommyomalley) March 9, 2018
In the last several months, he has taken part in talks with technology executives and wealthy investors to discuss the threats to American democracy from the manipulation of news.
"If you watch Fox News, you are living on a different planet than you are if you are listening to NPR," he told David Letterman on the debut episode of My Next Guest Needs No Introduction.
Last December, at a forum in New Delhi, the 44th US President conceded that: "If I watch Fox News, I wouldn’t vote for me. I would watch it and say, ‘Who is that guy?’”
This is very clearly not the point, but if Obama starts a Netflix show—with his massive audience—there's a world where it could have a significant effect on the shape of Dems' 2020 primary... (https://t.co/Fn7OybMxeE)— Gabriel Debenedetti (@gdebenedetti) March 9, 2018
Should the Obamas secure their own series, it would give them a platform to reach an audience of around 118 million Netflix subscribers, so it could serve as a rival to Fox News or Breitbart.com.
Unfortunately, however, they claim Mr Obama does not intend to use the show to directly respond to criticism from the likes of Donald Trump or, indeed, any other conservative opponents.