The fitness suite – it’s not just for bimbos and action man types! An appeal from Planet Fitness.
The month of January is the key period for gyms and fitness centres the world over, the home of New Years resolutions. It’s that post-festive period that everyone starts to regret enjoying themselves so much and piling on the chocolates and when they decide to take action in preparing their bodies for their swimsuits six months in advance. In order to nab a fair percentage of this potential consuler base, Planet Fitness has opted for a comical angle: two video ads determined to convince those who need it most but are afraid of the gym being for fitness buffs. Funny and well said!