From the collective Art Comes First comes a series of inspiring videos that explore our relationship with dressing certain parts of our bodies.
Art Comes First founders Sam Lambert and Shaka Maidoh give us an insight into the aesthetics behind dressing well, and how their style influences their other work. The six piece series takes a section of the body at a time, and in chic black and white we see the duo laying out the essential disciplines required to be a dapper gentleman.
Drawing from classic menswear the series is a wonderful example of the craftsmanship that goes into tailoring and creating a suit. You won’t find Lambert or Maidoh in baggy jeans and a t-shirt in this collection of videos, instead they highlight the effectiveness of a good trouser crease and the importance of a turned up trouser leg.
The videos, produced by the creative studio Rule of Three who specialise in video and print based production, have also released a book to accompany the videos, drawing on the ACF approach to styling these different parts of the body.
Sam Lambert and Shaka Maidoh have also been busy collaborating with numerous other creatives for the Return of the Rudeboy exhibition which is currently under-way at Somerset House until August 25.