The new basketball inspired collaboration between cult Parisian street brand, Pigalle and Nike has been unveiled.
Featuring scuffed and dyed basketball apparel, street-wear brand Pigalle’s new collaboration with Nike is set to have hipsters and ballers everywhere heading to their stores. Already a well established brand in Paris this will be their first time working together with Nike to produce a collection.
The two have actually worked together before, building a basketball court in Pigalle’s backyard in 2009 in the 18th arrondissement. When Dazed and Confused asked creative director, Stéphane Ashpool why use basketball as inspiration he said that since he’d been playing for over 10 years that it only seemed natural to combine the versatility of basketball apparel with fashion.
“It is the most stylish sport, because it was always mixed up with the whole hip-hop culture. It’s a game that you play quite fast, you have momentum, your body’s quite open and you jump and run. Mixing this with the clothes and the music together, it gives something very interesting.”
The collection goes on sale in just two weeks so make your shopping list now.