Brands like BuzzFeed and the Food Network have maintained a monopoly on food porn over the years, using a series of "snack-sized" recipes to turn culinary advice into a social media art form.
But have you ever wondered what these overhead tutorials – which attract over one billion views each year – would look like if they were directed by a real cinematic visionary?
Well, think no more.
As a part of his new YouTube series (#FoodFilms), food artist and director David Ma has produced four short movies made in the style of your all-time favourite filmmakers.
The project includes a Wes Anderson-inspired recipe for s'mores, which looks just like a deleted scene from the Grand Budapest Hotel – with meticulous framing and a pastel pink aesthetic.
Quentin Tarantino's guide to spaghetti and meatballs resembles something of a cross between Kill Bill and Gordon Ramsey's Kitchen Nightmares – boasting an excessive amount of tomato gore.
Then there's the "If Alfonso Cuarón made pancakes" tutorial, which shows ingredients flying through the air in slow motion set to the euphoric sounds from Gravity.
GQ Magazine describes it as a "beautiful outer-space orchestra of breakfast-making".
If you want a little more drama, a bit more suspense, the action-sequences in Michael Bay's waffles have all the explosions you'll ever need.
Ma said he enjoys "experimenting with the ways we present food visually" and created the project to "bring some charm, irreverence, and silliness into the world of familiar overhead recipe videos."