The "Last Blockbuster" Is Desperately Trying To Bring VHS Rental Back To Life

In 2014, Blockbuster announced plans to shut up shop. "This is not an easy decision," it wrote," but consumer demand is clearly moving to digital distribution."

Since then, the video-rental franchise has been considered dead-and-buried, the first major casualty of the video-streaming era.

But over the last year, dedicated veterans purportedly from its "last remaining store" have been on a desperate mission to bring the brand "back to life".

"Please stop sending us photos of abandoned blockbusters. That's like us sending you photos of your dead grandparents" (Image: Phillip Pessar via Flickr CC)

"The Last Blockbuster" is a pseudo-Twitter account, run by the "lone" survivors of its demise, who take turns running the social feed and "cleaning out the return box".

"People seem to think it's a trash receptacle even though we taped up a sign that says it's for movies and games only," the team revealed in an interview with Daily Dot.

In a series of painfully-desperate Tweets, these anti-Netflix veterans have been attempting to drum-up business with off-beat promotions and obscure incentives.

They can also provide customers with sage movie advice based on their current emotional state (which you don't tend to get from places like Netflix and Hulu).

But the main aim of the unofficial account seems to be to offer an insight into the lives of an early 90s Blockbuster clerk and share some salty, rather nihilistic home truths.

Talk about peer pressure.

According to one of their tweets, "The Last Blockbuster" is situated "in the Oak Park Shopping Center, between Ace Hardware and the former O'Kelly Dojo" in Chicago.

Ironically enough, the last film hired from the now-defunct rental chain was Seth Rogen's apocalypse-comedy This Is the End.

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Writer and photographer from South London, UK. If you want to get in touch please email me at: matthew.kirby@konbini.com