In 2014, Blockbuster announced plans to shut up shop. "This is not an easy decision," it wrote," but consumer demand is clearly moving to digital distribution."
Since then, the video-rental franchise has been considered dead-and-buried, the first major casualty of the video-streaming era.
But over the last year, dedicated veterans purportedly from its "last remaining store" have been on a desperate mission to bring the brand "back to life".
"The Last Blockbuster" is a pseudo-Twitter account, run by the "lone" survivors of its demise, who take turns running the social feed and "cleaning out the return box".
"People seem to think it's a trash receptacle even though we taped up a sign that says it's for movies and games only," the team revealed in an interview with Daily Dot.
In a series of painfully-desperate Tweets, these anti-Netflix veterans have been attempting to drum-up business with off-beat promotions and obscure incentives.
Tomorrow and tomorrow only we will be forgiving all late fees as long as you bring in a written apology and give us one compliment.— The Last Blockbuster (@loneblockbuster) October 28, 2016
We're watching Titanic and the boobs part starts in like 15 minutes if you guys wanna get down here.— The Last Blockbuster (@loneblockbuster) July 30, 2017
Today we're offering 25% off all videos if you're a couple. Must bring your marriage certificate or open mouth kiss in front of us.— The Last Blockbuster (@loneblockbuster) February 14, 2017
They can also provide customers with sage movie advice based on their current emotional state (which you don't tend to get from places like Netflix and Hulu).
If you can look past the bestiality, Beauty and the Beast is a solid date night option.— The Last Blockbuster (@loneblockbuster) February 3, 2017
We have a wonderful selection of uplifting Pixar films if you're going through a divorce or similar legal dispute.— The Last Blockbuster (@loneblockbuster) May 21, 2016
Racists and non-racists alike will find something to love about American History X. Available today.— The Last Blockbuster (@loneblockbuster) September 6, 2016
If you'd like to rent 50 Shades of Grey but you're embarrassed just come to the counter and ask for the "blue twizzlers."— The Last Blockbuster (@loneblockbuster) January 7, 2017
But the main aim of the unofficial account seems to be to offer an insight into the lives of an early 90s Blockbuster clerk and share some salty, rather nihilistic home truths.
We helped you through your childhood, the least you could do is rent Minority Report every once in a while.— The Last Blockbuster (@loneblockbuster) July 24, 2016
Please stop sending us photos of abandoned blockbusters. That's like us sending you photos of your dead grandparents.— The Last Blockbuster (@loneblockbuster) March 25, 2017
Asking us why we don't have Blu Rays is like asking a homeless person why they don't have a MacBook Pro.— The Last Blockbuster (@loneblockbuster) August 6, 2017
Just because our lights aren't on doesn't mean we're not open.— The Last Blockbuster (@loneblockbuster) October 11, 2016
There was a time in the 90's when being seen in a Blockbuster was considered a symbol of status.— The Last Blockbuster (@loneblockbuster) May 16, 2016
Every time you throw out a VCR it ends up in a landfill and a raccoon eats the parts thinking it's food and dies. Just an FYI.— The Last Blockbuster (@loneblockbuster) September 22, 2016
Talk about peer pressure.
According to one of their tweets, "The Last Blockbuster" is situated "in the Oak Park Shopping Center, between Ace Hardware and the former O'Kelly Dojo" in Chicago.
Ironically enough, the last film hired from the now-defunct rental chain was Seth Rogen's apocalypse-comedy This Is the End.
The last movie ever rented from a blockbuster was this is the end. In high school I would go hang out at blockbuster every day.— Seth Rogen (@Sethrogen) November 11, 2013