Barack & Michelle Obama's Netflix Series Aims To Highlight 'Inspirational Stories'

Former US President Barack Obama and First Lady Michelle Obama have officially entered into a multi-year agreement with Netflix to create a variety of films and television programmes.

The two will reportedly produce "a diverse mix of content, including the potential for scripted series, docu-series, documentaries and features" under the imprint of their own production company.

President Barack Obama, First Lady Michelle Obama, and their daughters, Malia and Sasha (Image: Annie Leibovitz / Official White House Photo)

According to Netflix, the Obamas have established Higher Ground Productions as the entity under which they would produce content for the media-streaming giant.

"One of the simple joys of our time in public service was getting to meet so many fascinating people from all walks of life, and to help them share their experiences with a wider audience," Barack said.

"That’s why Michelle and I are so excited to partner with Netflix – we hope to cultivate and curate the talented, inspiring, creative voices who are able to promote greater empathy and understanding between peoples, and help them share their stories with the entire world."

"Barack and I have always believed in the power of storytelling to inspire us, to make us think about the world around us, and to help us open our minds and hearts to others," Michelle added.

"Netflix’s unparalleled service is a natural fit for the kinds of stories we want to share, and we look forward to starting this exciting new partnership."

Ted Sarandos, the Chief Content Officer for Netflix, describes the couple as "among the world's most respected and highly-recognised public figures".

He said they're "uniquely positioned to discover and highlight stories of people who make a difference in their communities and strive to change the world for the better".

"We are incredibly proud they have chosen to make Netflix the home for their formidable storytelling abilities."

Rumours of the deal surfaced in March by the The New York Times, who floated a few potential ideas.

One saw Mr Obama back at the centre of conversations on topics that dominated his presidency - health care, climate change, immigration and voting rights - and that continue to divide Americans.

At the time, the newspaper insisted the former president did not intend to use the show "to directly respond to President Trump or conservative critics," but instead to produce "shows that highlight inspirational stories."

Another possible show could feature Mrs Obama talking about topics like nutrition and healthy eating, issues she championed during her time in the White House. 

As the New York Times explains, the Obamas have also long expressed concern over how the flow of information (and, indeed, misinformation) has the power to shape public opinion.

The deal with Netflix gives them a platform to reach 125 million people in 190 countries.

Writer and photographer from South London, UK. If you want to get in touch please email me at: matthew.kirby@konbini.com