So, A$AP Rocky has teamed up with an American candy corporation to launch a seasonal home-baking kit which aims to show fans how to make gingerbread men this Christmas.
In an online post unveiling this child-friendly "cookie kit" – proceeds of which will be donated to a drug abuse awareness charity – the Harlem rapper said: "Happy Holidays from the Mob".
"Tis the season to get baked with your homies!"
It includes an eight-ounce bag of gingerbread cookie mix, a person-shaped mould, three icing pens (red, brown and yellow) and an ounce of candy beads – making around 8 to 10 cookies.
And 100% of the proceeds will be donated to the Always Strive and Prosper Foundation, which Rocky and the A$AP Mob set up in honour of A$AP Yams, who died in January 2015.
when they also have em at the store by your place AYY LMAO pic.twitter.com/ng9wyNjUDH— Whitney Garofalo (@whitneyg13) November 22, 2017
The purpose of the charity is to raise awareness around drug abuse and to prevent and "minimise the impact of addiction within our communities."
As the Instagram states, the ASAP Foundation seeks to provide young people with "realistic education about substance use and abuse".
The A$AP Mob dropped their second album, Cozy Tapes Vol. 2, in August.
Rocky, however, has spent most of the year as a collaborator on tracks with musicians including Lana Del Rey, Cardi B, Maroon 5 and Tyler, the Creator.